Challenge
Pigfish, as an entirely new and unique concept, needed a brand that could differentiate itself from other fast-casual restaurants. The primary driving force behind Pigfish was a vision for “the perfect fish sandwich” and a focus on combining sustainably sourced seafood with food systems education.
ATLARGE needed to develop a highly recognizable brand, map a thoughtful customer experience, create a space that fulfilled specific requirements for a “parked food truck” atmosphere, and generate community engagement around the grand opening and the continued success of the business.
Outcome
Results
Pigfish’s opening in November of 2023 marked a significant achievement, with the brand's distinct identity playing a pivotal role in attracting visitors. The blend of unique culinary offerings and the carefully crafted brand experience resonated with the community, establishing Pigfish as a standout dining destination.
Services
Brand
The Pigfish brand was inspired by its unique culinary concept - a fusion of pork and seafood. We worked to balance a sense of whimsy with the sophistication of the menu - developing the brand's visual identity and echoing it into the experience. The design was brought into the logo, menu, merchandise and signage, all of which echoed the brand's playful yet elegant essence.
Marketing
Our efforts extended to managing press relations and bolstering the brand's digital presence through a strategically crafted website and dynamic social media campaigns. These initiatives aimed to infuse the restaurant's online persona with a blend of charm, wit, and catchy engagement, ensuring it stood out. This approach played a vital role in amplifying the restaurant's appeal and expanding its reach to a broader audience.
Technology
In partnership with DreamLarge Hospitality, we assembled a committed team to ensure smooth restaurant operations. This encompassed staffing, management, and all aspects of running the restaurant efficiently. Additionally, we implemented cutting-edge technology, including AI for quantifying sales and restaurant attendance, as well as a state-of-the-art point-of-sale system, further enhancing operational efficiency.
Outcome
We rebuilt their market position from the ground up
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