Challenge
The market was saturated and visibility was fading
Following a series of initial meetings to categorize and analyze audiences with the SBPO executive board, confusion was identified among the target audiences, centered around two organizations – SBPO and Sarasota Bayfront 20:20.
There was no clarity about which organization was leading the initiative, who the group behind the master planning process was, or even a way to reach out to the organization and contribute to the campaign. It was clear a unified brand to funnel communication in and out of was priority #1.
Outcome
We rebuilt their market position from the ground up
From this emerged a fresh brand, bringing a new face to a now audience-aligned initiative. “The Bay” was unveiled as a campaign that invited the community to “imagine the possibilities” the site could hold, effectively telling the true story toward a transformed bayfront.
Results
The numbers tell the real story
Over the last seven years we’ve worked together, more than 2,500,000 connections have been made with individuals across the community and beyond.
3.2X
Strategy meets execution
87%
Results compound over time
14MO
Sustained competitive advantage
Services
These are the services that turn strategy into momentum — shaping brands, messages, and platforms that win attention and drive growth.
Brand
SBPO needed more than just a communications engagement plan. From this emerged a fresh brand, bringing a new face to a now audience-aligned initiative. “The Bay” was unveiled as a campaign that invited the community to “imagine the possibilities” the site could hold, effectively telling the true story toward a transformed bayfront.
Communications
Now with a public presence, The Bay needed to establish a voice that would not only be heard, but spark action. A delicate yet robust communications strategy was formed to storytell every phase of the master planning process – from hiring of the design firm to the vote to “yes” from City Commission and beyond. A series of press releases and OpEds were timely planned and presented to the media to help shape and guide the community’s vision for a revitalized bayfront while raising excitement and community support.
Experience design
The Blue Pagoda, the home of The Bay, was transformed into a moving experience through environmental design to help guide the community through the planning process.
Creative
Over the years we’ve created countless creative items for The Bay - from rack cards and park signage to custom websites, annual report microsites, social media graphics, fundraising materials, video and more.
Outcome
We rebuilt their market position from the ground up
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